The Small Time: Shooting a Web Series in a Weekend.
April 29, 2016
April 29, 2016
It seems like everyone is developing a web series. With networks and online streaming services buying up loads of content, a new hit show is always hiding in the wings, waiting to be devoured by millions of episode binging eyes.
I’ve had the “how do I make my idea become a reality?” conversation with countless creators. What’s the formula? Do you put all your faith in a script and shop it around? Call in some favors, shoot a slick trailer and show it off to industry execs? Go straight to kickstarter and crowd fund to produce the pilot?
“Let’s just get a couple of camcorders and shoot it.” – Rob McElhenney, creator “It’s Always Sunny In Philadelphia”
I recently watched this piece on making the $200 pilot for “It’s Always Sunny In Philadelphia.” It’s the success story everyone dreams of…almost seems too easy. The pilot LOOKS terrible, gets picked by a MAJOR NETWORK and lasts for 10+ SEASONS?
When I was first approached to shoot “The Small Time” a first instinct was, shoot this on an iPhone, quick and dirty. Let’s just see if it works. However, with a pair of TV vets on board as well as two seasoned actors, I couldn’t do that. Still, we kept things simple and made it a goal to not let production get in the way of performance.
In “The Small Time” I needed to create two very different worlds. Literary agent Ben Bernstein’s cramped and crowded city office, juxtaposed by his his famous-author parents light soaked and spacious suburban home.
Day 1: After driving two hours north into Connecticut, we reached the home of TV veterans Jill Eikenberry and Michael Tucker. We never had a chance to scout this location, so upon arrival I had to quickly choose the best space, figure out each frame and design the lighting. Fortunately, the kitchen provided all the aesthetics we were looking for…lots of light, depth and a hint of the rural world outside.
Day 2: For Ben’s office, we didn’t have to travel as far, as there are plenty of these in Midtown, Manhattan. With it’s dirty white walls and unusual physical attributes (who puts a random window in the wall?) we didn’t have to do much to make this space look pretty sad.
“The Small Time” was not just the name of a show we helped create, it became an approach and a blueprint. That small time mentality is delivering big results. Watch the full pilot below.